The sites below are concept projects — the businesses, names and reviews are fictional, and I wrote the copy for the portfolio. The code, the design and the performance scores are entirely real.
The easiest way to judge a builder is whether their projects differ by more than colour. These three have different typography, different palettes and, above all, different section layouts.
A patisserie with an extensive menu and celebration cake orders. The mood of a Parisian workshop, built from a serif typeface, chocolate browns and a gold accent.
Sections: full-screen photographic hero, statistics bar, category cards, gallery, reviews, FAQ and an order form with a collection date.
Mobile PageSpeed: 99–100 points for performance, accessibility, best practices and SEO.
A hair and beauty salon with a categorised price list, team profiles and appointment booking. A light, warm palette and a soft grotesque instead of serifs.
I deliberately built this one as the inverse of Lumière: a light hero with an arch-shaped portrait, services as rows rather than cards, a mosaic gallery and a review carousel.
PageSpeed: a full 100 points across all four pages.
A renovation crew — a trade where the customer wants to see the result and get a price fast. Hence the interactive before-and-after slider, the rough cost calculator and WhatsApp contact.
A dark, high-contrast palette with an orange accent and a heavy condensed typeface — the visual language this trade already expects.
This section is waiting for my own work. I don't put stock images here — presenting someone else's photographs as a portfolio would be dishonest.
Frames showing the room a customer will actually walk into.
TODO — add 3 photosThe team in action — the best converting kind of photograph on a service site.
TODO — add 3 photosWhat the customer gets: the dish, the haircut, the finished room.
TODO — add 3 photosSame here — the space is ready and waiting for the first production.
Five to ten seconds, silent, under 2 MB. It sets a mood rather than telling a story.
TODO — add video file and poster frame9:16 for Instagram and TikTok, with subtitles that read without sound.
TODO — add 3 videos